Contra
Three nights that turned an industrial shell into Rotterdam’s new stage
Client
Ferro Dome / Contra
Agency
IF Creation & Realisation
Role
Project Manager
Creative Director
For the launch of Rotterdam’s new event venue Ferro Dome, I led concept development and full creative production for Contra a trilogy of large-scale live shows designed to reveal the venue’s raw potential to audiences, industry stakeholders, and city partners.
As Creative Director and Project Manager representing IF Creation & Realisation, I oversaw the overall theme, scenography, choreography, and visual programming translating Contra’s concept into an immersive, multi-genre live experience.
While Contra handled PR and communications, IF managed complete creative direction and production from design and choreography to staging and technical realisation.
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Key Highlights
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Developed the creative concept and execution for three launch events introducing Ferro Dome.
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Directed dance, décor, visual design, and show programming.
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Led multidisciplinary teams to deliver high-impact experiences that positioned Ferro Dome as Rotterdam’s newest cultural hub.
