From Cutbacks to Coherence

For years, the Conservatorium van Amsterdam’s Open Day had become routine full of good intentions but lacking cohesion. The energy was there, yet the impact was fading.

Instead of asking for a bigger budget, we looked closer at what was already being spent. The amount used each year on separate rentals for stages, gear and materials turned out to be enough to create something far more powerful: a tailor-made concept aligned with the Conservatory’s new brand strategy.

With the same budget but sharper choices and a clear story we built a unified experience where students, teachers and visitors could finally recognize themselves in one identity.

Sometimes innovation isn’t about adding more, but about bringing the right things together.