Amnesty International
Festival Activations for Human Rights
Client
Amnesty International
Agency
IF Creation & Realisation
Role
Event Strategist
Creative Director
Executive Producer
For Amnesty International, IF Creation & Realisation developed the creative strategy and full production of large-scale festival activations at Lowlands and Pinkpop, two of the Netherlands’ most influential music festivals.
The goal: translate Amnesty’s global mission the protection of human rights into tangible, emotional experiences that resonated with festival audiences.
Working from concept to execution, I oversaw campaign integration, spatial design and on-site production. The installations combined storytelling, live interaction and participatory engagement, inviting visitors to take meaningful action in support of human rights.
Key Highlights
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Designed and produced Amnesty activations at Lowlands and Pinkpop.
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Translated human rights advocacy into immersive, emotionally charged brand experiences.
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Integrated concept, campaign and technical execution across multiple teams.
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Elevated Amnesty’s visibility among young audiences and positioned the brand as a creative, purpose-driven force within the festival landscape.
