Texels Bier
Crafting a Taste of the Island
Client
Texels Bier / Heineken
Agency
IF Creation & Realisation
Role
Event Strategist
Creative Director
Executive Producer
For Texels Bier, I developed and delivered four national brand activations at leading craft beer and experience festivals across the Netherlands. The goal was to position Texels Bier as an authentic island brand rooted in craftsmanship, nature and coastal character.
To stand out in a crowded market, I conceived De Bierpier a custom-built tasting pier where guests could sit above the crowd, enjoy guided tastings, and sample Texel-inspired bites. Each dish echoed the island’s salty air, enhancing flavour and creating a full sensory connection to the brand.
Key Highlights:
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Conceived and produced De Bierpier, a tasting experience blending storytelling, design and flavour.
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Delivered four large-scale activations across national beer and experience festivals.
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Strengthened Texels Bier’s brand visibility through immersive, sensory engagement.
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