The Green Gallery
Immersive Floral Press Experience
Client
The Green Gallery
Mooiwatbloemendoen.nl
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(Bloemenbureau Holland)
Agency
IF Creation & Realisation
Role
Co-Creative Producer
Food Design Lead
IF Creation & Realisation
Together with Bloemenbureau Holland, IF Creation & Realisation produced an exclusive press launch for The Green Gallery beneath the historic arches of the Rijksmuseum in Amsterdam.
The event celebrated floral art and design, transforming the iconic passageway into an immersive dining experience that blended nature, fashion, and gastronomy.
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With only ten hours for setup and execution, the team achieved what seemed impossible. IF co-led the show concept and was responsible for the sensory design and food experience that became the centerpiece of the show dinner.
The result was a visually stunning and editorially acclaimed production that positioned The Green Gallery as a bold, contemporary platform for floral storytelling earning praise for its originality and sensory impact.
Key Highlights:
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Delivered a high-profile press event beneath the Rijksmuseum arches within a 10-hour production window.
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Led food design and sensory concept execution central to the event experience.
